Amazon Prime Day 2017

Be Part of the Year’s Mega Sale Event


Credit: Amazon

If you are an avid Amazon shopper and are addicted to Amazon Prime the same way I am you are most probably at a watch out for Amazon Prime Day. The e-commerce giant announced that the official start of the third annual Prime Day is 9 p.m. EST (6 p.m. PST) on July 10 through 3 a.m. EST (12 a.m. PST) on July 12. So if you have a list of items-to-buy lingering in your mind for quite some time, or even more so already sitting in your Amazon cart, this is the best time to finally do that shopping.

What is Amazon Prime Day?

Started in 2015, Prime Day is Amazon’s annual deals event exclusively for its Prime members. The past two years proved the main summer sale event to be a huge success with deals in almost all categories. This year Amazon promises to add inventory to ease frustrations of customers who complained that high popularity products had sold out too quickly. Plus instead of previous 24 hours, this year Prime day will last 30 hours.

To keep things interesting Amazon launched five days of daily lead-up deals beginning July 5. Every lead-up day has a theme. Today is all about Video shopping on page. “Everyday Essentials” theme which includes deals on baby products kicks off tomorrow (July 8).

Want to Be Part of the Party?

To be able to take advantage of the year’s major sale event you must be an Amazon Prime member. But don’t worry if you are not, you can still be part of the party and what is even better all for free. All you need to do is sign up for a 30-day free trial membership (sign up link) which will give you access to all the deals. You will have the option to cancel the membership after 30 days even if you have taken part in Amazon Prime Day. After the free trial, Prime is just $99 per year.

If you are a student, things get even better. You can sign up for a 6-month free trial. After your trial, your membership will upgrade to Amazon Prime for 50% off. Again you can cancel anytime.
But please believe me you need to be prepared for your Prime membership to change your life. If tried once you will most likely fall in love with it forever. 🙂 So let me tell you why I am in love with mine!

Benefits of Amazon Prime Membership

I don’t even know if it is possible to be not satisfied with Amazon Prime. I’ve been a member since we first moved to the United States 6 years ago, and never once I had second thoughts about renewing my yearly membership. I seriously don’t know how I’d live without it, especially now that I have a child. There are many reasons to love your Amazon Prime membership but here are a few:

  • FREE Two-Day Shipping on millions of items with easy returns.
  • Exceptional customer service. Not once I had a dispute with Amazon that was not solved in my favor.
  • Instant streaming of thousands of movies and TV shows.
  • Secure, unlimited photo storage with anywhere access
  • Unlimited, ad-free access to over a million songs and hundreds of playlists
  • Borrow books from the Kindle Owners’ Lending Library

To be honest, I myself only take advantage of the free two-day shipping but it still pays off the membership fee for me, as I use it almost every day. I literally buy almost everything from Amazon now.

Customers Abroad Will Also Have Access

In addition to the U.S., shoppers from 12 other countries can participate this year. China, U.K., and Mexico are the major ones. Of course, deals will vary across each country, but to make the experience more appealing for the foreign customers Amazon will introduce a new Amazon Global Store in which Prime members from China and Mexico will be able to shop select deals in other countries.

How to Get the Most out of Prime Day

•    Become a member
Start your 30-day free trial if you’re not already a Prime member.

•    Download the Amazon App
Download the free Amazon App and never miss a deal. Go to “Today’s Deals,” click “Upcoming” to view all deals 24 hours before they are live, and then tap “Watch this deal.” The app will alert you when that deal is starting.

•    Add items to your wish list
Add items you’re interested in buying to your Wish list and compare their deals.

•    Don’t wait until July 11
Make sure you start looking through the pre-Prime Day deals going on right now. Starting July 5 Amazon launches themed deals including voice shopping, music, video and everyday essentials. is your go-to resource for all the latest deals.

Visit Amazon Insider Guide for more great tips on how to get ready for the Prime Day.

Hot Deals Going On Right Now

  Baby Registry – Starting July 5, Prime Baby Registrants who add a Cybex Aton 2 car seat. to their registry between July 5 and July 19 and purchase it by March 31, 2018 receive $120 credit back to their Amazon account (equivalent to 40% off). Also spend $25+ on each Baby Registry and get free products from Munchkin and Amazon Prints. So if you are an expectant mom this is the best time to start a baby registry. 
   Amazon Music Unlimited: Ending July 11, Prime members who haven’t yet tried Amazon Music Unlimited can get the best deal in Amazon Music history – $0.99/month for 4 months of on-demand music service with access to tens of millions of songs. After that, the subscription fee is $7.99/month for Prime members. (Non-Prime users pay $9.99/month.) The catch is that you have to remain an Amazon Prime member all four months to keep the sale rate.
   Kindle Unlimited — This is considered a rare promotion with deep discounts on 6-, 12-, and 24-month subscriptions. %25, %33, %40 off respectively. Sign up for Kindle Unlimited and enjoy unlimited reading from over one million titles.
   Audible Membership — 40% off for 6 months. No time to read? You can listen to the books you’ve always wanted to read instead. No wonder, listening to books is becoming so popular now, you can do it practically anywhere: during commute, in the gym, or even when cooking a dinner. The first 6 months only cost $8.95/month if you sign up during Prime Week.
  Wedding Registry – Ending July 11, Prime Members with an existing Amazon wedding registry can enjoy rare deals of up to 43% off on popular household brands like Delonghi, Black & Decker, Oxo, Breville, and NESCAFÉ. Wedding Registry must be created by July 10.

Check Back Soon for New Deals

With hundred thousand of new deals being released every five minutes on Prime Day, it is easy to get overwhelmed with which ones are actually worth choosing. To help you in this, starting tomorrow and through the end of the Prime shopping spree, I will be posting a round-up of my recommended products for that day. You can find the round-up as an update to this page around 2 p.m. PST, so check every day for new updates. Follow me on Facebook and Twitter for even more quick deals. Good luck and happy shopping!

Updated July 8, 2017, 2 p.m. PST.

Today is another day of Prime Day lead-up deals and it is all about Everyday Essentials. And today’s theme is my favorite because it includes baby and child products. Also, Amazon would not be Amazon if they wouldn’t offer some impressive markdowns on their own products, so today’s Deal of the Day is the Certified Refurbished Amazon Echo, which you can get for just $90 (45% discount).

 Amazon Echo is one of the Amazon’s own most popular products. Now nearing three years old, it still remains quite pricey at $180 for a new one. But for the first time since it released the Echo and only for today, Amazon has cut the price almost in half for its Certified Refurbished Echo. Amazon’s Certified Refurbished program on its own programs is said to be quite solid and often times the refurbished products are indistinguishable from the new ones while costing much less.
   Through July 11, Prime members can save up to 35% off with coupons on select everyday food and household items in Prime Pantry. The idea of Prime Pantry is that you are getting a box for a flat fee of $5.99 or FREE if you choose 5 qualifying items out of a selection of thousands. And you can fill in the box with your essential household products and groceries in everyday package sizes and have it delivered to your doorstep. The box is pretty big, I always fill it in with a month-worth of essentials, ranging from boxes of cereals to toilet paper.
  Prime members save up to 30% on the items in Beauty and Grooming Selection. Add qualifying products to your Cart and the discount will be applied at checkout. You will see a line for “Prime Savings” in your order summary. Offer applies only to products sold by Discount ends on July 8, 2017 at 11:59 pm (PST).
   Did you know that as a Prime member you can create a child profile (up to 5 years old) and save using the account? For a limited time, Prime members with an Amazon Family Child Profile can save up to 25% on everyday child essentials. To redeem a promotion, simply add an eligible item to your cart and enter the respective promo code at checkout. This category includes 20% off diaper subsciptions and so MUCH more. Just click the banner on the left, scroll down to the bottom of the page and shop based on your child’s age (this includes expecting moms as well). Thousands of products to choose from.
  Save 25% on select Britax and BOB car seats and strollers. I myself use Britax booster seat for my son. And I love it for one main reason – safety. When choosing a car seat or booster seat, it is important to check its safety rankings at the NHTSA website. Many Britax car seats rank very high but do check the specific model before purchasing.

Updated July 9, 2017, 2 p.m. PST.

There are three major deal of the days going on today, which end today, July 9, at 11:59 PST:

Mind blowing Deal!!! For a limited time only Amazon offers $100 credit for diapers and wipes, when your baby registry’s total purchase amount reaches $1,000 (from you and your gift givers). This offer is available for registries created between January 1, 2017 and August 10, 2017. Click the banner on the left to check the complete terms and conditions and the promotional time period applicable to you based on your expected arrival date.

And here are more picks from me of some of the best deals going on right now:

2017 ASAKUKI Premium Essential Oil Diffuser – Who doesn’t need a good humidifier? When it is also an essential oil diffuser even better. Plus 75% off? Yes, please! Grab this essential item for your baby room for just $17.99 down from $72.99.

Selfie Stick – Nowdays every mama needs a selfie stick. Because let’s be honest you don’t want to rely on your significant other to take photos of you and your baby. Both you and I know that unless he is a professional photographer you might end up having no decent photo 🙂 Get this selfie stick for only $15.99 down from $49.99 (68% off).

Updated July 10, 2017, at 2 p.m. (PST).

Are you all tuned up and prepared for the Prime Day? The fun is starting today (July 10) at 9 p.m. EST (6 p.m PST) with 30 hours of shopping and new deals as often as every five minutes. You can still take advantage of most of the deals that I posted above, as most of them will run through the end of July 11.

So let’s see what’s new for today:

Top Watch Brands – Deal of the day! Up to 60% off bestsellers from top watch brands. Offer ends July 10, at 11:59 p.m. PST. Click the link for the full selection.

Briggs & Riley Luggage – Another deal of the day that ends today at 11:59 p.m. PST. Up to 40% off Briggs & Riley travel bags.

Back to School Deals – As we are nearing mid-summer, it is just right the time to start to prepare for school. Many items in this category are discounted. My favorite deal is on Sterline Sonic Electric Rechargeable Toothbrush, which is now $35.99 down from $59.99 (40% discount).

And some more picks from me:

  • Cute Frog Potty Training Urinal – Are you transitioning from potty training to toilet training with your son? This cute frog urinal is now 73% off. Go grab it for just $7.99.
  • Lewo Wooden Educational Toys – Most of the Lewo wooden educaitonal toys are currently discounted. And if you are a big fan of wooden toys the same way I am, this is a good time to stock up on some.

Updated July 11, 2017, at 2 p.m. (PST)

Prime Day is finally here! Check some of today’s best deals in my new blog post here.


Make sure you follow me on Twitter and Facebook as I will be sharing more deals through my social media accounts. Again Happy Shopping!

P.S. Please do not hesitate to reach out if you are looking for a particular deal or have questions on anything Prime Day related. I’d be glad to help.

There are affiliate links in this blog post. If you click through and make a purchase, I may receive a commission at no additional cost to you. 

Do you normally wait to do your major shopping during the sale events like Black Friday, Cyber Monday or Amazon Prime? Please let me know in the comments.

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